Why More Companies are Abandoning Budgets in Favor of Rolling Forecasts

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Read why in this article by Russ Banham, a Pulitzer prize-nominated business journalist and best-selling author. Learn more effective budgeting and forecasting strategies, and why a budget isn’t what it used to be, including; the major brands that have scrapped budget process, and why; a new forecasting approach to provide the best view of future quarters; set targets that are more ambitious, intelligent, and motivating; how rolling forecasts allow executives to manage their businesses dynamically in rapidly changing marketplaces.

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