With the number of Americans listening to online radio now at 57 percent and growing, there are lucrative opportunities to monetize a massive audience and advertising inventory—provided modern financial processes and systems are in place to accurately manage and analyze data to support effective business decision-making.
- Difficulty analyzing vendor performance data using spreadsheets to determine content and stations’ profitability over time
- Trouble maintaining accurate forecasts involving data aggregation across its ERP, data warehouse, and spreadsheets
- Difficulty tracking KPIs and helping business stakeholders understand how actual results differ from plan
- Realtime, continuously updated rolling forecasts that provide high-quality insights to aid with decision-making
- Integration with NetSuite ERP for simplified, accurate tracking of vendor expenses
- More time for high-value analysis, partnering, and collaboration with stakeholders across the business