Nav Level 1 - Customer Success

We can now focus on presenting management with most strategic data as KPI dashboards, and more long-term outlook scenarios. We are providing more added value to management than we ever could have before.

Adi Zaidel, Corporate FP&A Manager, Perion

Companies need to do more than navigate through uncharted territory—they also need to thrive. For Perion, a global performance-based media and internet company, that meant shifting its "counting beans" financial management to tracking key metrics and understanding business drivers. With Adaptive Insights, the finance team elevated its role; rather than solely creating requested reports, finance proactively built what-if scenarios, designed new models, and delved into new KPI tracking dashboards. As Perion continues to grow, the ability to quickly process data fuels faster decision-making in a dynamic industry.

Challenges

  • As a publicly traded company, Perion desired reporting capabilities that incorporated analyst guidelines
  • Too much time spent on collecting data, reconciling with accounting, and preparing GAAP and non-GAAP reporting
  • Measuring and understanding core business drivers and KPIs across the company

Results

  • More time to invest in creating and analyzing long-term planning scenarios
  • Visualization of business performance as KPI dashboards to help line-of-business managers set and track goals and targets
  • Increased forecasting accuracy despite volatile revenue streams  
About:
Perion Network provides online publishers and app developers advanced technology and intelligent, data-driven solutions to monetize its applications and content while expanding its reach to larger audiences.
Location:
Tel Aviv, Israel
Industry:
Software and Technology