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Hairhouse Warehouse discovers more meaningful metrics

Finance stops pulling reports and starts driving decisions

The challenge for finance teams today is not just to deliver numbers faster, but to interpret those numbers in a way that helps the business make better decisions and provide a better customer experience.

Michael O’Connell, Chief Operating Officer, Hairhouse Warehouse

Hairhouse Warehouse has long been the go-to source for professional hair care products. However, as many of those products have popped up online and in mainstream shops, the business has a renewed focus on creating experiences for their customers that differentiates Hairhouse Warehouse from its competition. And it has turned to Adaptive Insights for the tools needed to scale as the business grows.

Integrated with Hairhouse Warehouse’s NetSuite ERP, Adaptive Insights Business Planning Cloud has given the business immediate and meaningful analytics. Finance can slice and dice data for each franchise and region, and produce management reports in minutes rather than days. The team can also carry out more detailed analysis and identify opportunities to drive sales and a better customer experience. This includes promotions to help clear stock and improve the bottom line.

COO Michael O’Connell says the finance team has much more it plans to accomplish using Adaptive Insights but the technology has already changed the way it operates. “Finance teams can’t get away with working behind the scenes and just crunching numbers anymore. They need to be able to influence the business, and Adaptive Insights gives us the information we need to do that.”

Challenges

  • Finance had multiple sources of data which it had to import and analyse in Excel
  • There was no flexibility or automation when it came to reporting and analysis
  • The finance team’s time was wasted on pumping out monthly board reports and forecasts which took days to prepare manually, then were quickly out of date
  • It was difficult to provide management the business intelligence needed to compete and grow in a fast-moving market

Results

  • Adaptive Insights together with NetSuite has given Hairhouse Warehouse a single source of truth for all finance and business data; Finance no longer needs to manage multiple spreadsheets
  • Hairhouse Warehouse can easily access and analyse data in the cloud
  • Reporting is now automated with board reports completed at the press of a button; Finance has the flexibility to slice and dice data by each franchise and region
  • Finance is freed up to review metrics daily and can provide the business with faster insights to drive decisions; they are also equipped to recommend ideas to drive sales
About:
Hairhouse Warehouse is Australia’s leading professional haircare and salon services provider with the widest range of professional haircare products and salon services across its 130 salons throughout Australia.
Location:
Melbourne, Australia
Industry:
Retail

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