CORT Business Services (CORT), a Berkshire Hathaway Company, is the leading provider of rental relocation services in the United States. With more than 2200 employees across 42 states, CORT has served more than 80 percent of the Fortune 500 as its customers. They have also established a global network of business partners that provide solutions in close to 70 countries around the world. CORT generates $350 million in annual revenue from multiple lines of business. The company is structured across seven departments, including Real Estate, Human Resources, Finance, National Accounts, Housewares, Relocation Services, and Marketing & Merchandizing. In addition, they have a subsidiary in the UK.
At CORT, all 50 operating districts maintain their own budget, which required the finance team to reconcile a large number of separately maintained spreadsheets. Each of these spreadsheets then had to be rolled up to the regional and corporate level at the end of the budget cycle. It took a tremendous amount of time to consolidate the information, review the formulas, and ensure there were no errors in the spreadsheets. Version control was difficult and it was sometimes unclear which version was the last one submitted and approved
"Because we were Excel-based it was incredibly time consuming," recalls Deborah Lansford, CFO, CORT. "Our controller would update the Excel-based schedules, send them out, and hope that nobody made changes to the assumptions or formulas. But mistakes inevitably occurred. As a result, we had to start the budget cycle very early in the year so that we could finish collecting budget inputs by August, consolidate the information and review over several months, and ultimately finalize the budget by the end of the year. The result was an out-of-date budget that was no longer relevant or accurate."
In order to improve their budgeting, forecasting and reporting processes, the finance group sought to invest in a business performance management solution that In order to improve their budgeting, forecasting and reporting processes, the finance group sought to invest in a business performance management solution that would allow it to substantially speed up its processes and deliver more accurate and immediate information.
"We wanted to make a change, but did not want something difficult to learn. Everything we evaluated was too big, too time consuming, too expensive, and simply too much for a company of our size," recalls Lansford.
After evaluating multiple vendors, Adaptive Insights stood out for its ability to quickly train users, leverage a familiar Excel look and feel, and eliminate version control issues and formula errors. The Adaptive Insights Business Planning Cloud did not require a big monetary investment, required no IT support, and enabled seamless roll-up of data from the district and division levels to the overall company plan.
"Adaptive Insights was the only solution that made sense. It offers a huge leap forward in terms of functionality, without turning everyone's world upside down," confirms Lansford. "A great selling point of Adaptive Insights was that no internal IT resources were required to get the budgeting project done. Our IT resources are better spent on other company objectives."
CORT worked with a local partner based in Virginia to implement Adaptive Insights and build their model. CORT conducted their first budget using Adaptive Insights by granting access to the application to more than 400 contributors. The process took less than 3 months, cutting the duration of the process by more than half. In addition, they have standardized the process by having common assumptions and standard formulas in the model, thereby eliminating errors in the budget.
"With Adaptive Insights, we can push the budgeting process out toward the end of the year and still be confident in finishing it on time. What's more, we get better visibility into the financial picture of the operation and a more accurate budget," says Lansford. "We got exactly what we were looking for to make our budgeting process a lot less painful– and it didn't cost a fortune."
Now, because the finance team has the ability to update plans much more quickly and easily, they also use Adaptive Insights as a monthly forecasting tool. Forecasting is now a simple one-day review process, which is far more efficient and effective than the prior process. The application's multi-dimensional cube sheet functionality enables quick "at a glance" views of key assumptions such as number of units rented at a given dollar value across centers. In addition, Adaptive Insights has enabled consistent upload of the forecast into their ERP system for improved reporting and analysis.
"For anyone still dependent on Excel spreadsheets for corporate budgeting, Adaptive Insights is the easy and smart transition to a modern web-based application," confirms Lansford.