Nav Level 1 - Customer Success

Blurb’s core purpose is to democratize publishing because anybody can make a book and everybody has a story. Adaptive Insights is core to me in delivering on our mission.

Gene Domecus, CFO

Everyone has a story. That’s the mission behind Blurb, a printing and technology company for self-publishers. Blurb furthers its mission through insightful analytics into its global business and customer base. Obtaining the much-needed transparency into accounts required the dynamic capabilities of Adaptive Planning.  Greater visibility led to more effective customer acquisition and sales integration, a stark contrast from error-prone, labor-intensive spreadsheets.  Instead of trudging through cell blocks and columns, Blurb turns a fresh page, moving forward  with a real-time view of key business drivers for success.


  • Significant time and effort spent on data gathering and reconciliation
  • Inefficient and Excel-heavy planning process
  • Long cycle times for planning and budgeting


  • Eliminated hundreds of Excel sheets from the process
  • Faster budgeting and planning cycles
  • Fewer errors and less time spent on data gathering and reconciliations
Blurb is a self-publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, promote, and sell professional-quality printed books and ebooks.
San Francisco, CA
Software and Technology