Nav Level 1 - Customer Success

Every year working in the NFL, we always have new challenges. Sometimes it’s the seasonal headcount by department, the number of events at the stadium, the new opponents that we’re playing at our stadium, or where we have to go the next year for the football season. No matter what, Adaptive Insights allows us the flexibility to make those decisions and plan for a successful season.

Justin Saltzman, Accounting Manager

  • A successful sports season takes making plays beyond the field. Professional football team Arizona Cardinals sought visibility into the expenses and revenue streams behind the scenes, including its television department, stadium video board, and even Big Red, the team mascot. The intuitive interface of Adaptive Insights enabled budget managers across the organization to plug-and-play data. Insights from the ground up position the executive management team to make data-driven decisions for a win beyond the scoreboard.


    • Lengthy budgeting process using spreadsheets
    • Needed a solution that first meets the needs of budget collaborators, rather than accounting
    • Integrate fluctuating or unplanned seasonal expenses, including hires, travel and stadium events


    • Greater visibility into data across departments, empowering the top management with deeper insights
    • User-friendly features enable budget managers to easily record data
    • Cloud-based software allows immediate accessibility to financial information
  • About:
    The Cardinals, founded in 1898 and a charter member of the National Football League, hold the distinction of being the oldest continuously run professional football franchise in the nation. After 28 years in St. Louis, the Cardinals relocated to Arizona in the spring of 1988 and made Sun Devil Stadium on the campus of Arizona State University their new home.
    Tempe, AZ

See Adaptive Insights software in action. Watch an online demo.

Watch a Demo