For over 50 years, the not-for-profit Country Music Association (CMA) has focused on heightening awareness of country music. It also has a mission to support music education in school programs. To achieve these goals, the CMA needs a clear picture of its financial performance. Now, with the Adaptive Suite, the organization collaboratively has streamlined its budgeting and quarterly forecasting processes. It is more accurately tracking operating expenses, helping the CMA to maximize donations for school music programs. And with Adaptive Discovery, CMA is tracking membership and monitoring ratings for its television broadcasts to instantly assess revenue performance.
Difficulty using spreadsheets to monitor operational expenses
Time-consuming monthly reporting processes
Accountability and ownership of quarterly forecasting
Simplified budgeting and forecasting provides more time to analyze data
Improved analysis and management of operational expenses
Self-service reporting helps broader team make data-driven decisions