Everyone has a story. That’s the mission behind Blurb, a printing and technology company for self-publishers. Blurb furthers its mission through insightful analytics into its global business and customer base. Obtaining the much-needed transparency into accounts required the dynamic capabilities of Adaptive Planning. Greater visibility led to more effective customer acquisition and sales integration, a stark contrast from error-prone, labor-intensive spreadsheets. Instead of trudging through cell blocks and columns, Blurb turns a fresh page, moving forward with a real-time view of key business drivers for success.
- Significant time and effort spent on data gathering and reconciliation
- Inefficient and Excel-heavy planning process
- Long cycle times for planning and budgeting
- Eliminated hundreds of Excel sheets from the process
- Faster budgeting and planning cycles
- Fewer errors and less time spent on data gathering and reconciliations